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Do you want to improve your social media marketing? Are you curious v2 about what works for large companies? The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing. In this article I’ll share 26 tips, an A-Z guide, from brands doing an excellent job of social media marketing and getting results to match .
Discover 26 ways top brands successfully use social v2 media. #1: Add Related Hashtags To make your posts automatically recognizable to your fans and followers, use a hashtag that relates to your brand or product consistently. Samsung  uses the hashtag #SamsungTips whenever they share information about their products or related helpful content.
Create a series of hashtags recognizable to your audience. v2 Create hashtags that make sense for your brand and expand them when appropriate. #2: Build Branded Communities Forrester v2 Research addressed Facebook’s announcement that beginning in January 2015, users will see fewer promotional posts in their news feeds. The suggested solution is that brands build alternative communities on their own sites . Create an on-site alternative with bonuses that followers can’t get anywhere else. It’s an effective way to offer incentives to engage while controlling what followers see. #3: Create a Facebook Cover to Promote Events Your Facebook cover photo is prime real estate. It’s v2 something you can leave as-is for consistency or change regularly to showcase special events, promotions and even a change in season. Guitar Center posted a behind-the-scenes video on YouTube on November 10 to promote the Gaslight Anthem’s Guitar Center Sessions “all-new episode v2 on November 14th at 9pm on DIRECTV’s AUDIENCE.” That same day, they changed their Facebook cover image  to help promote the event.
Facebook cover photos can serve as a billboard for brand messages, promotions and special events. While Facebook has cover photo guidelines , it shouldn’t be too hard to create something v2 special that still adheres to their rules. #4: Develop a Regular YouTube Schedule If you’ve identified video as an important component of your social media strategy, then maintain an active presence. Add new videos to your YouTube channel regularly. During a two-week period, the top brands added an average v2 of eight new videos to their YouTube channels. Average video length was 3:08 minutes. In Monster High’s top video link (over the two-week period), the length was only 39 seconds, and was viewed 152,689 times, received 55 comments and 757 likes. As Monster High proves, videos don’t need to be long. However, it’s helpful if they’re consistent. Need a little more insight for developing length guidelines? Orbit Media and others suggest 3 to 3.5 minutes for the optimal video length , while comScore reports the average online video content as 4.4 minutes. Figure out a length and strategy that’s in line with your brand. #5: Evaluate Your Approach What works for one brand may not work for another, which means it’s important to consistently evaluate your social media plan and tweak it. On Facebook, the top ten brands posted on average 35 updates over two weeks. Interestingly, iTunes , which was on the higher end with 61 updates, experienced significantly lower percentage v2 of fan growth (.04% ) than Subway, which only posted 9 updates and grew their fan base (.10%). v2 While there can be a number of contributing factors, the most striking difference was that Subway v2 received 192 questions and responded to 61% of them. iTunes received 32 questions and responded to none.
iTunes posts frequent updates, but doesn’t respond to fan comments. If they want to amp up their number of fans, engaging with them would be a good place to start. Engagement matters. If you don’t receive the type of activity you’d like on social channels, take a look at your plan and see where you can make improvements. #6: Fulfill Followers’ Requests Customers rely on social media for product v2 and website support increasingly frequently. Keep an eye on your Facebook fan page and Twitter notifications to keep your response time to a minimum. For example, Target responds to questions in a little over an hour on average.
Target responds quickly to fan questions and comments. Excellent customer support means high customer satisfaction. Respond to followers in a timely manner. It will impact likes and shares, as well as the overall impression of your soci